← Built & Shaped Live on the App Store and Google Play

Coaching that knows a hard week from a bad one.

Everything in Built, plus the thing nearly every other app ignores: where you are in your cycle, and what that actually does to a heavy session.

✓ Free to start ✓ No card to try ✓ $12.99/mo or $99/yr
A woman performing a seated dumbbell shoulder press in a bright, sunlit gym

Built's whole engine, plus your cycle

The cycle apps track your phase and leave the training to you. The workout apps program you as a smaller man. This does both jobs in one place, so neither has to guess.

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Cycle-aware programming

Heavy work timed to your follicular phase, deloads timed to where you actually are instead of a fixed week four. Onboarding can read your last period from Apple Health — and tells you where the date came from.

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A hard luteal session isn't a stall

The same weight feeling heavier in your luteal phase is physiology, not failure. Shaped knows the difference and doesn't quietly downgrade your program over it.

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Reads your recovery

HRV, resting heart rate and sleep, judged against your own trailing baseline rather than a population average. Two or more signals off and the day's working weights come down — with the reason stated. No baseline yet? It changes nothing and says nothing.

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Pregnancy, TTC and postpartum

Handled deliberately and safely rather than ignored or bluntly blocked, with programming that changes as you do.

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Bloodwork, photographed and read

Shoot your LabCorp or Quest report. Every marker is extracted, interpreted against athletic-optimal ranges rather than the lab's sick-or-not bands, and flagged if it needs attention.

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Macros from real math

Calories and macros from an actual TDEE calculation, adjusted by your measured burn instead of a self-reported activity guess. Photograph a meal and it logs the macros.

It coaches in sentences, not badges

A readiness score you have to interpret is just another number. When Shaped changes something, it says what it changed and why, in the words a coach would use.

“You're on day 24 — luteal. That set felt heavy because it was heavy today, not because you've stalled. Holding the target and we'll push again next week.”

Shaped reading the same logged set differently, because of where you are.
Arriving in v1.1

Now on your wrist

Log sets from the wrist and let the haptic rest timer tap you when it's time to lift again — the phone stays in the bag. The coaching comes with it.

Shaped on Apple Watch showing the session list with luteal phase day 24
Cycle-aware, on the wrist
Shaped on Apple Watch showing a haptic rest timer counting down
Haptic rest timer

Works with what you already wear

Weight, sleep, heart rate and calorie burn flow in through Apple Health — read from whatever your watch, ring or scale already writes there. Nothing new to buy, nothing to re-log.

Apple WatchOuraWhoopGarminFitbitHumeWithings + any device that syncs to Apple Health

Your numbers never leave your device

Profile, weight history, food logs, lifts and bloodwork are stored locally on your own phone — with no server-side copy. The only thing that travels is the question you ask your coach.

Questions

Is this a steroid app?

No. Shaped is natural-first strength and nutrition coaching. There is no performance-enhancing content in the app.

Is it just Built in a different color?

No. The programming, deload timing and how a heavy set gets interpreted all change with your cycle, and onboarding asks the questions that makes possible. Everything Built does is also in here.

What if my cycle is irregular, or I don't have one?

You can turn cycle-aware programming off entirely and the rest of the app works exactly as it would otherwise. Nothing is gated behind it.

Do I need a gym?

No. Programs are built around the equipment you actually have — full gym, home rack, dumbbells only, or bodyweight.

Is it on iPhone?

Yes — Shaped is on the App Store and Google Play. The watch app and Apple Health features arrive with version 1.1.

Get Shaped

Free to start, no card to try. One minute of setup and it starts asking the right questions.

$12.99/mo or $99/yr · 7-day free trial · cancel any time