Couples plan opening soon

Train together.
Coached separately.

Two people, one plan, two completely different programmes — because his recovery and her cycle aren't the same problem. Share the win. Keep your numbers.

Free to start No card to try Cancel any time
Two people training together in a bright, sunlit gym
Deadlift PR
185 lb × 5 ↑
This week
4 / 4 sessions

Two apps, because you're not the same

Most apps hand a woman the men's programme with the numbers scaled down. That's not coaching, it's arithmetic. These two differ where bodies actually differ.

For men

Built

Strength work that keeps moving when your recovery does.

  • Programmes that autoregulate — one hard day doesn't blow up the week
  • Real TDEE maths, not a per-pound guess
  • Day-by-day meal plans with actual portions
  • PR tracking that knows a grind from a clean rep
For women

Shaped

Everything in Built, plus the thing nearly every other app ignores.

  • Cycle-aware programming — heavy work timed to your follicular phase
  • A hard luteal session doesn't get counted as a stall
  • Deloads timed to where you are, not a fixed week four
  • Pregnancy, TTC and postpartum handled safely, not ignored

The Couples plan

Partner, spouse, or training buddy — if there's two of you, you both save. Two full accounts, two separate programmes, one bill.

🔒 They never see your numbers

You share a plan, not an account. Your weight, your logs and your conversations with your coach stay yours — with no setting that can quietly turn that off.

$17.99/month
That's $9 each a month
  • Two full accounts — Built, Shaped, or both
  • Each coached separately, to your own numbers
  • Share your wins, keep your data private
  • Either of you can leave any time
Join the early list

Solo plans $12.99/mo · $99/yr

The part that keeps you going

Training alone gets abandoned in about six weeks. Training where somebody notices doesn't. When one of you hits a PR, the other one hears about it straight away.

🏆

Wins land instantly

PRs, streaks and finished blocks hit their phone the moment they happen — and one tap sends the cheer.

🔒

Bodies stay private

Weight, measurements and food logs are never shared automatically. There's no setting that turns them into a feed.

⚖️

Nobody gets a spy account

Paying doesn't buy visibility. You each control your own sharing, and switching it off is silent.

S
Sarah hit a PR
2 minutes ago
Deadlift — 185 lb × 5. Up 10 lb from last block.

Questions

Do we have to be a couple?

No. It's two people on one plan — partners, spouses, friends, siblings, gym buddies. Nobody's asked what they are to each other, and the price is the same either way.

Can we both use the same app?

Yes. Two on Built, two on Shaped, or one of each. You each pick what fits when you set up your own account.

Will they see my weight?

No. You share a bill, not an account. Bodyweight, measurements and food logs are never shared automatically, and there's no background setting that turns that on. Wins — PRs, streaks, finished blocks — are shared only if you choose to.

What if we split up?

Either of you can leave at any time. Sharing stops immediately, both accounts and all their history stay intact, and the seat returns to whoever pays.

Is this a steroid app?

No. Built and Shaped are natural-first strength and nutrition coaching. There's no performance-enhancing content in either app.

Do I need a gym?

No. Programmes are built around the equipment you actually have — full gym, home rack, dumbbells only, or bodyweight.

Be first in

The Couples plan opens soon. Leave your email for first access — and the launch price locked in.

One email when it opens. Nothing else.