Live on the App Store and Google Play

It reads your recovery before it writes your session.

Most apps hand you the same workout whether you slept eight hours or four. These two check first — then tell you exactly what they changed, and why.

✓ Free to start ✓ No card to try ✓ Your numbers stay on your device
Tuesday · Upper A

Today's session

Bench press185165 × 5
Barbell row175155 × 5
Incline DB60 × 10
Lat pulldown130 × 12
Your coach

HRV is 27% below your normal, resting heart rate is up 7 bpm and you slept 5h. Pulling today's working weights back 10%. Earn it back tomorrow.

Built on Apple Watch showing a rest timer counting down before the next set
Rest timer, on the wrist

Three numbers you already have, read before you lift

Your watch, ring or band writes HRV, resting heart rate and sleep into Apple Health. Built and Shaped read them against your baseline — never a population average — and adjust the day before you touch a bar.

💓
Heart-rate variability
27% below your normal
🫀
Resting heart rate
+7 bpm
🌙
Sleep
5h 04m
What it does about it

“Pulling today's working weights back 10%. Earn it back tomorrow.”

Bench press · top set
185→
165lb × 5

No baseline yet? It changes nothing and says nothing. A new user is never punished for data the app doesn't have.

Two apps, because you're not the same

Most apps hand a woman the men's program with the numbers scaled down. That's not coaching, it's arithmetic. These two differ where bodies actually differ.

For men

Built

Strength work that keeps moving when your recovery does.

  • Programs that autoregulate — one hard day doesn't blow up the week
  • Real TDEE math from measured burn, not a per-pound guess
  • Bloodwork photographed, read and explained
  • 39-program library and day-by-day meal plans with real portions
See everything Built does →
$12.99/mo or $99/yr · 7-day free trial · cancel any time
For women

Shaped

Everything in Built, plus the thing nearly every other app ignores.

  • Cycle-aware programming — heavy work timed to your follicular phase
  • A hard luteal session doesn't get counted as a stall
  • Deloads timed to where you are, not a fixed week four
  • Pregnancy, TTC and postpartum handled safely, not ignored
See everything Shaped does →
$12.99/mo or $99/yr · 7-day free trial · cancel any time

Works with what you already wear

Your numbers flow in through Apple Health — weight, sleep, heart rate, calorie burn — read from whatever your watch, ring or scale already writes there. Nothing new to buy, nothing to re-log.

Apple Watch Oura Whoop Garmin Fitbit Hume Withings + any device that syncs to Apple Health
Arriving in v1.1

Now on your wrist

Log sets from the wrist and let the haptic rest timer tap you when it's time to lift again — the phone stays in the bag. And the coaching comes with it: HRV down, sleep short — today's weights come down, and it tells you why.

Built on Apple Watch: the Upper A session list, with a recovery note pulling today's working weights back 10% because HRV is below normal
Built — today's session, recovery-adjusted
Built on Apple Watch: a haptic rest timer counting down 2:23 before the next set of barbell rows
Built — haptic rest timer
Shaped on Apple Watch: the Upper A session list showing luteal phase day 24 alongside the same recovery adjustment
Shaped — cycle-aware, same wrist

Everyone says "AI coaching". Almost nobody does the whole job.

The workout apps build you a session and stop at the gym door. The cycle apps track your phase and leave the training to you. You end up paying two subscriptions and still doing your own macros.

Swipe the table sideways to see all three →

What you actually need Built & Shaped Workout generators
Fitbod, JuggernautAI, Dr. Muscle
Cycle apps
Wild.AI, FitrWoman
Training that adapts to your recovery✓✓—
Calories and macros from real TDEE math✓——
Day-by-day meal plans with real portions✓——
Bloodwork logged, read and explained✓——
Cycle-aware programming✓ Shaped—✓
A coach you can ask a question, that's read your logs✓——
Your numbers stay on your device✓——
What it costs$12.99/mo · $99/yrabout $10–13/moseparate subscription

Category comparison as of August 2026, based on each product's own published feature list and pricing. They're good apps — they're just built to do one part of this. The point isn't that they're bad, it's that you're paying for two of them and still doing the math yourself.

Your numbers never leave your device

Most fitness apps are a data business wearing a coaching costume. This one isn't, and the architecture is the proof rather than the promise.

📱

Stored on your phone

Your profile, weight history, food logs, lifts and bloodwork live in local storage on your own device — with no server-side copy.

🚫

Nothing sold, ever

No data brokerage, no advertising pixels following you around, no third party buying your bodyweight trend. There is nothing to sell because we don't hold it.

🧠

Only the question travels

When you ask your coach something, that conversation goes to the AI and comes back. That's the one thing that leaves, and it's the thing you chose to send.

A woman pressing dumbbells on a bench while a man trains separately on a cable machine behind her
Opening soon

And if there's two of you

Not the main event — a bonus for people who already train alongside someone. Partner, spouse, or gym buddy: two separate apps on two phones, each coached to its own numbers, on one bill.

🔒 They never see your numbers

You share a bill, not your data. Each app keeps its person’s weight, logs and coaching on their own phone. The apps don’t connect to each other, so there’s nothing to turn on and nothing to leak.

$19.99/month
About $10 each a month
  • Two full apps on two phones — Built, Shaped, or one of each
  • Each coached separately, to your own numbers
  • Each person’s data stays on their own phone
  • One bill instead of two
Get notified

Coming soon · solo plans $12.99/mo · $99/yr

Be first in

The Couples plan opens soon: $19.99 a month or $159 a year for two. Leave your email and we’ll tell you when it does.

The early list opens soon. This form doesn’t collect anything yet.

Built by a real person, not a content farm

I’m Jason Luker, “Coach Jason”. I’m a mechanic by trade, ASE Master Certified. I’ve run auto repair shops, I own a bar in Ridgecrest, California, and I taught myself to build Built and Shaped from nothing. They’re made for people who work on their feet and don’t have time to waste.

The meal-delivery services in our guides are ones I’ve paid for myself: Factor, Fuel Meals and FlexPro. The numbers come from each brand’s own published labels, and every guide shows its working.

FounderJason Luker, “Coach Jason”
TradeASE Master Certified Technician
Based inRidgecrest, California
PublisherCore Capital Investments LLC

More about Coach Jason →   How we choose partners →

Guides and free tools

Straight answers on meal delivery, protein, recovery and bloodwork, built from the brands’ own published numbers. Plus three calculators that run in your browser and send nothing anywhere.

All guidesAll tools

Questions

How does it know to pull my weights back?

It reads HRV, resting heart rate and sleep from Apple Health and compares them to your trailing baseline, never a population average. Two or more signals off and it trims the day's working weights, then tells you which signals moved and by how much. With no baseline yet it changes nothing and says nothing — you're never punished for data the app doesn't have.

Do I need a watch or a ring?

No. Without one you get the same programming, macros, meal plans and coaching — you just don't get the recovery adjustment, because there's nothing to read. If you already wear something that writes to Apple Health, it's used automatically.

Where does my data go?

It stays on your device. Profile, weight history, food logs, lifts and bloodwork are all stored locally, with no server-side copy. The only thing that leaves is the question you actually ask your coach.

Do we have to be a couple?

No — and the Couples plan is a bonus, not the point. It's two people on one bill: partners, spouses, friends, siblings, gym buddies. Nobody's asked what they are to each other, and the price is the same either way. It opens soon at $19.99 a month or $159 a year.

Can we both use the same app?

Yes. Two on Built, two on Shaped, or one of each. You each pick the app that fits you, on your own phone.

Will they see my weight?

No. You share a bill, not your data. Your data stays on your phone. The two apps don't connect to each other, so nothing you log — bodyweight, measurements, food, lifts — is ever shared with the other person.

What if we split up?

Each of you keeps your own app and all its history on your own phone, because that's where it always was. Nothing needs untangling: the only thing you ever shared was the bill.

Is this a steroid app?

No. Built and Shaped are natural-first strength and nutrition coaching. There's no performance-enhancing content in either app.

I already use Fitbod. Why switch?

You probably shouldn't switch — you should stop needing two apps. Fitbod is good at building a session, and at $12.99 a month that's all it does. Built is the same price and also sets your calories and macros from real TDEE math, writes the week's meals, reads your bloodwork, and answers questions about your own logs. If a workout generator is genuinely all you want, keep it.

Is it on iPhone?

Yes — both apps are on the App Store and Google Play. The Apple Watch app and Apple Health features follow in version 1.1.

Do I need a gym?

No. Programs are built around the equipment you actually have — full gym, home rack, dumbbells only, or bodyweight.

Ready when you are

Free to start, no card to try. Pick the one that fits and it'll ask you the rest.