I'm Jason Luker. I'm a mechanic by trade — ASE Master Certified — I've run auto repair shops, I own a bar in Ridgecrest, California, and I build software.
I didn't come to this from a tech company. I came from shop floors, and I taught myself to build Built, Shaped and the rest of these apps from nothing. They're made for people who work on their feet and don't have time to waste.
Built and Shaped are published by Core Capital Investments LLC, the company I run.
— Jason Luker
The meal-delivery services in our guides are ones I’ve paid for myself: Factor, Fuel Meals and FlexPro. For protein powder I like True Nutrition and Professional Muscle. None of them has paid me to say so, and liking a brand never earns it a better number: every figure in the guides comes from the brand’s own published label, with the date we checked it.
The guides and free tools on this site answer the questions the apps get asked: which meals fit your macros, what’s actually in a scoop of protein, how recovery should change a session, and how to read a blood test. They’re educational, not medical advice. The standards for any brand I mention are on how we choose partners.
Built and Shaped are natural-first strength and nutrition coaching, with no performance-enhancing content in either app.
Press, partners or corrections: get in touch.