← Built & Shaped Live on the App Store and Google Play

Strength work that keeps moving when your recovery does.

One hard day shouldn't blow up the week, and one bad night shouldn't cost you a session you were never going to make. Built adjusts, then tells you what it adjusted.

✓ Free to start ✓ No card to try ✓ $12.99/mo or $99/yr
A man performing a bent-over barbell row in a bright, sunlit gym

Everything a coach would do between your sessions

Not a workout generator with a chat window bolted on. The programming, the food and the bloodwork are the same system, so each one knows what the others did.

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Reads your recovery

HRV, resting heart rate and sleep, judged against your own trailing baseline rather than a population average. Two or more signals off and the day's working weights come down — with the reason stated. No baseline yet? It changes nothing and says nothing.

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Programming that autoregulates

Beat the target and it progresses. Grind it and it holds. Miss it and it backs off — from what actually happened on the bar, set by set. 39 programs, built around the equipment you really have.

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Bloodwork, photographed and read

Shoot your LabCorp or Quest report. Every marker is extracted, interpreted against athletic-optimal ranges rather than the lab's sick-or-not bands, and flagged if it needs attention.

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Macros from real math

Calories and macros from an actual TDEE calculation, adjusted by your measured burn instead of a self-reported activity guess. Photograph a meal and it logs the macros.

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Watch, widget and rest timer

Log sets from the wrist with the crown, a haptic rest timer that survives your wrist dropping, live heart rate, and today's session on your watch face.

Arriving in v1.1
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Weekly check-ins that are a conversation

Not a survey. It asks how you're feeling, whether the sessions are taxing you and what you missed — then changes next week accordingly.

It coaches in sentences, not badges

A readiness score you have to interpret is just another number. When Built changes something, it says what it changed and why, in the words a coach would use.

“HRV is 27% below your normal, resting heart rate is up 7 bpm and you slept 5h. Pulling today's working weights back 10%. Earn it back tomorrow.”

An actual adjustment message, with the numbers that caused it.
Arriving in v1.1

Now on your wrist

Log sets from the wrist and let the haptic rest timer tap you when it's time to lift again — the phone stays in the bag. The coaching comes with it.

Built on Apple Watch showing the Upper A session list with a recovery note
Today's session, recovery-adjusted
Built on Apple Watch showing a haptic rest timer counting down
Haptic rest timer

Works with what you already wear

Weight, sleep, heart rate and calorie burn flow in through Apple Health — read from whatever your watch, ring or scale already writes there. Nothing new to buy, nothing to re-log.

Apple WatchOuraWhoopGarminFitbitHumeWithings + any device that syncs to Apple Health

Your numbers never leave your device

Profile, weight history, food logs, lifts and bloodwork are stored locally on your own phone — with no server-side copy. The only thing that travels is the question you ask your coach.

Questions

Is this a steroid app?

No. Built is natural-first strength and nutrition coaching. There is no performance-enhancing content in the app.

How is it different from Fitbod?

Fitbod is good at building a session, and at the same price that is all it does. Built also sets your calories and macros from real TDEE math, writes the week's meals, reads your bloodwork and answers questions about your own logs. If a workout generator is genuinely all you want, keep it.

Do I need a gym?

No. Programs are built around the equipment you actually have — full gym, home rack, dumbbells only, or bodyweight.

Do I need a watch?

No. Without one you get the same programming, macros, meals and coaching; you just don't get the recovery adjustment, because there's nothing to read.

Is it on iPhone?

Yes — Built is on the App Store and Google Play. The watch app and Apple Health features arrive with version 1.1.

Get Built

Free to start, no card to try. One minute of setup and it starts asking the right questions.

$12.99/mo or $99/yr · 7-day free trial · cancel any time